AMPLIFY QUESTIONAIRE

2. Can you describe your target audience? (demographics, psychographics, geography, behavior)

3. What insights do you have about your target audience's media consumption?

4. What is your Unique Selling Proposition (USP)?

5. Do you have any existing marketing and advertising assets that we should align with?

Select yes or no

6. Are there any specific media channels you're interested in or have been successful in the past?

7. Are there any media channels you don't want to use? If so, why?

Format example: Snapchat - we don't feel like our target audience is present on this channel.

8. What is the geographical scope of the campaign?

Please select an option

9. What is your total budget for this campaign?

Enter number and currency. Ex: $10,000 USD

10. Are there any specific metrics or KPIs you'll use to measure success?

Enter each seperated by a comma with no additional text. Example: New Registrations, Page Views, Downloads

11. What are the desired start and end dates for the campaign?

12. Do you have any competitors' campaigns in mind that you admire or want to differentiate from?

List the competitors company name and links to examples if available

13. Can you provide any data on previous campaigns, such as media buys, results, and lessons learned?

14. Are there any specific brand guidelines (visual and tonality) that we need to adhere to?

15. Are there any industry regulations or standards we need to be aware of when planning and executing this campaign?

List the regulation or standard along with brief details.

16. Who are the key point of contacts we will be working with during this campaign?

List their names and contact details.

17. How would you prefer to be updated on the campaign's progress and performance?

Select all that apply